Dime Magazine

Buggin' Out: Air Jordan White/Cement IV Release At Midnight
Dime Magazine
By Bryan Horowitz Perhaps the Jordan Brand has truly bought into the Mayan Calendar hype about the world ending in December. How else to explain the rapid-fire string of incredibly coveted sneakers releasing this year? (If Jordan releases either the ...

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Wall Street Journal

Not Yet Sick of the Linsanity
Wall Street Journal
"Linsanity" doesn't smell like hype, at least the standard definition of it. This is hype: when you can buy the jersey before the athlete has played a minute. When you can order the Happy Meal before you see the blockbuster. When the glossy magazine ...

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Haute Living

Haute Living Exclusive: Q&A With Shoe Designer Ruthie Davis
Haute Living
I do think that recently the tide has begun to change to where there is more emphasis on the actual quality and design of the product and less on the hype and publicity. However, a gorgeous shot of an “A” lister like Beyonce or Penelope Cruz in my ...



The Smoking Section

On Jeremy Lin's Autograph, DJ Neil Armstrong & “Originals”
The Smoking Section
Long before the media hype and positive turn for our local team, Neil was working an Adidas NBA rookie event and met the kid when the player was still a virtual unknown. Neil didn't really think of it much as Lin signed his 2010 All-Star Game sneakers.

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stupidDOPE.com

Ewing Brand Athletics Sneakers Set to Return in 2012
stupidDOPE.com
One of the most prominent sneaker brands of the 90′s is set for a much-anticipated comeback. Ewing Athletics, a company revolving around former New York Knicks great Patrick Ewing, revealed yesterday that they would be back in 2012.

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Local Kids Lace Up for the Martian Marathon
Patch.com
By Jessica Carreras While several thousand adult runners will come to Dearborn on April 14 to participate in the Martian Marathon, there will be plenty of smaller tykes lacing up their sneakers as well for the event's Kid's Mini-Marathon.



Bloomberg

Adidas Targets Teen Girl Fashion Market for $1.3 Billion in Sales: Retail
Bloomberg
NEO, with 26 outlets in Russia, 60 in India and products for sale in such US department stores as Kohl's Corp., JC Penney Co. and Brown Shoe Co.'s Famous Footwear chain, generated sales of about 400 million euros in 2010 and 500 million euros last year ...
Adidas targets teenage girls for $1.3 billion salesEconomic Times

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MassLive.com

Editorial: Friends, Romans, lend us your numerals
MassLive.com
Or that the price of a one-minute commercial designed to part them with several C's (hundreds) of dollars for a pair of sneakers, tops $1 million (that's M with a bar over it.) But ask them what number XLVI might be and they suddenly remember a tweet ...
Super Bowl Prop Bets: Entertaining Wagers to Make the Big Game Even BetterBleacher Report

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Sunday Sound-Off: Kickstart Your Dreams!
Piki Geek
The real Molyneux, while best known for his work creating god-games of excellent quality and role-playing games of moderate quality, is also quite well known for over-hyping his design ideas for features within games, most famously with his canceled ...



Bleacher Report

First Impressions: The 10 Best Intros in Sports
Bleacher Report
Except, I was wearing a smart suit instead of sneakers. Read on to see which intros made my top ten list. Floyd "Money" Mayweather made his entrance to the squared circle with rapper 50 Cent by his side to fight Oscar De la Hoya.


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